You’ve heard of cognitive dissonance — that uncomfortable tension we feel when our actions contradict our beliefs. But what happens when that dissonance expands across an entire society?
We call it Extinction Dissonance.
As explored in Breaking Through the Dissonance of Western Decline, both the U.S. and the U.K. are gripped by a widening disconnect:
Institutions are crumbling. Systems are visibly failing.
Yet daily life rolls on — calm on the surface, denial beneath.
This is no accident. It's a form of hypernormalisation — a term coined by Alexei Yurchak to describe the late Soviet Union and later popularised by filmmaker Adam Curtis. In such a state, dysfunction becomes the norm. Illusion replaces action. Denial becomes a coping strategy.
Extinction Dissonance is the terminal stage:
When a society is clearly in decline, facing existential threats, and yet collectively pretends everything is fine. The result? Inaction, paralysis, and ultimately, collapse.
So, how do you break the spell of denial — and choose a different future?
You start by recognising the dissonance. Then, by seeking truth — however uncomfortable — and using it to make conscious, courageous decisions.
Start by-
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